Lanza Tres laundry detergent: "Offerta irripetibile" promo label

The current brand and packaging design of Lanza Tres, one of the historic italian laundry detergent brands of Reckitt Benckiser, was created by De Rosa Team some years ago and it keeps its impactness and modernity. De Rosa Team is following the brand identity of Lanza since last 14 years. In 1995, De Rosa Team won the bid, held from Miralanza, to "dress" with a new brand design the innovative vacuum bag of the laundry detergent Tres 8kg. It was the first easy to handle, self standing and space saver (vs. traditional carton box) plastic foil bag: a real "economy / family" big size.  The launch was a success and the bag has been in production for many years. The latest regulations about weight and density of the detergent set apart this interesting 8kg size that found so many enthusiastic consumers.

  Il Packaging Design firmato De Rosa Team si riconosce (Packaging Design Italia) >

The Packaging Design signed by De Rosa Team makes itself known >