Here we briefly introduce some of our packaging design case histories:
a washing machine powder detergent (Lanza)
a disinfectant for laundry additive (Napisan)
an international premium fabric softener range (Quanto)
a private label powder and tabs automatic dishwash detergent (Coop).
Quanto fabric softener provides premium long-lasting freshness with natural plant extracts. Quanto is fresh, clean and simple allowing people to dream by experiencing a "fantasy" to exotic places they like. This innovative design was introduced across 12 countries.
By introducing a new and memorable visual of the shield in a sense of strength and protection, the objective was to update the pack and brand to the constant evolution of the product and its performances. Meanwhile supporting the brand to expand further into the surface disinfectants segment.
The Reckitt Benckiser's Lanza Tres packages are a historical presence on the Italian supermarket shelves. The brand Lanza was created in the late 1960's when word spread among families that the use of the laundry machine became available to do laundry at home (by that time, only one third of Italian families had a washing machine).
The new line dishwasher Coop confirms the choice of the brand to characterize, in the context of detergency, the image of products with specific performances. The new powder and the tablets exploit the "soft" basic elements of Coop packaging design (brand, amoebas, worlds) and introduce clear and immediate visual codes in line with the dishwasher category.
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we also share over 100 collective packaging design examples and other case histories selected from a wide number of projects we developed in the field of detergents, fabric care and home care.