What constitutes marketing that people love?
It's an easy formula: CONTENT, PLACE & TIME. In order for your marketing to be truly helpful, however, it needs to be available to your prospects at the right time.
You need to consider the experience of the prospect across his different lifecycle stages: from the first time he encounters your brand, through his interaction with your website and content, to the point of converting into a customer, and his long-term success as one.
By making this buyer's path across different lifecycle stages consistent and fluid, you remove hurdles and encourage your audience to become evangelists for your brand.
See also this infographic: Introduction to the inbound methodology >
Fill the form to download the flow chart as a .pdf:
The "Buyer's Journey" helps you to provide the buyer with the expected informations during each stage of his decision making process.
Let's start thinking about your Buyer's Journey today: DOWNLOAD YOUR FREE WHITE PAPER!
HERE YOU LEARN HOW:
To refer to the buyer's perspective during the buying process and keep their information needs central to your marketing!
The White Paper helps you about:
WHAT IS AND HOW CAN BE REPRESENTED THE BUYER'S JOURNEY
THE 3 KEY STAGES OF THE BUYER'S JOURNEY
WHAT YOUR BUYER IS REALLY SEEKING IN EACH STAGE?
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