As consumers, people behaviors have changed.
Today prospects have made 60% of their purchase decision before even talking with a sales rep. They have transformed how they access information, research products and services, make purchasing decisions.
Inbound methodology matches how people want to buy: it naturally attracts and pulls toward your offer the right prospective customers, establishing a relationship with them that is very favorable to the sale.
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"What's Marketing that People love?"
Think for a second. Have you ever thought that occupying your time looking for clients, may not be the best strategy? This does not mean to stop promoting your business, rather it means to change your strategy >
To interrupt your prospects, by pulling them away from what they are doing and then by engaging them to the point that they will want to buy something from you is a strategy that simply does not work anymore. There is a simple formula that actually works >
Your next customer is already online. But he doesn't know that you and your brand exist. Engaging content play a critical role in every stage of the buyer's decision process. Is your content useful? >
Do you really know your buyer?
Is your marketing communication providing the buyer with the correct informations during each stage of his decision making process? Learn how to refer to the buyer's perspective >
Today are available a wide range of channels to market your products or services online. Where is better to start to achieve new opportunities for your business? >