Inbound Marketing pulls customers... with a magnet!
Inbound methodology is marketing focused on being found by customers:
it pulls people toward your company and product. By creating quality content specifically designed with people’s interests, by answering their basic questions and needs, it naturally attracts inbound prospects toward products and businesses, when they are interested in finding a solution to their problem.
it empowers marketers to attract visitors, convert leads, close customers and delight promoters. Inbound marketers define strategies, use tools and applications that help to create and deliver content that will appeal to precisely the right people (buyer personas) in the right places (channels) at just the right times (lifecycle stages).
Inbound Marketing methodology has 4 key actions:
GET FOUND: generate more qualified traffic to your website
CONVERT: capture more visitors as qualified leads
CLOSE: convert more leads into paying customers
ANALYZE: optimize every step of the process
Inbound methodology covers each and every step taken, tool used and lifecycle stage, turning strangers into customers of your business.
Inbound marketing helps you generate:
MORE QUALIFIED VISITORS to your website
MORE QUALIFIED LEADS
PROMOTERS and INFLUENCERS
Inbound marketing MEASURES, ANALYZES and REPORTS the results: it shows numbers that connect the dots between your goals and your marketing tactics to achieve an ultimate ROI.
(See also: Inbound methodology is closing the loop between marketing & revenue > )
Inbound methodology will increase your return on marketing investment and the number of qualified sales opportunities for your brand. Go for Inbound Marketing because it really works.