You're approaching your communication projects development with inbound methodology since it has a direct, measurable impact on marketing ROI. And you get results since inbound marketing has a successful simple formula: MAKE YOU BE FOUND attracting qualified visitors on your website, CONVERT generating leads and then clients from this traffic, ANALYZE so that to know what is working and what is not.
Why should you use an inbound marketing software?
Your company website has to be the central focus of your attention: a real hub of all your marketing. There you need to track exactly how your prospects travel through the sales funnel before they become customers: once someone visits your website, you should start tracking his activity.
To base your website into a marketing automation platform, can really be the winning choice. It helps you:
CREATING compelling content
ORGANIZING online marketing
MANAGING inbound marketing
MEASURING & ANALYZING everything you do
Lead nurturing and marketing automation tools can help you provide personal attention in a scalable way that guides leads from just interested to sales-ready.
As the lead progresses through the sales and marketing stages, you'll be able to attribute him back to the proper channel. If he came into your site through a link from a trade show, an email marketing campaign or a search term, for example, you'll be able to track him back to that original source, connecting your marketing spending to actual sales and revenue.
Getting found online is all about pulling people in rather than pushing messages out. This inbound methodology is a function of targeting relevant keywords, creating remarkable content and building the right connections. It also uses the information you already have about prospects to create better relationships with them and nurture them in a delightful way. This is precisely what an inbound marketing software platform is designed to do.
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Why we use HubSpot?
HubSpot integrates all of the best tools for inbound process execution, by personalizing the relationship with the people and providing the answers to their needs according to the different stages of their decision-making process of purchase. In addition to sharing the knowledge of their behaviors and demographic profiles and interaction that they have online. It allows you to generate qualified leads and potential customers more quickly and with a most profitable investment.
HubSpot customers of all sizes (over 13.500 in 93 Countries) saw significant increases in site traffic and lead conversion rates. In January 2014, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing software. Download the .pdf of the report here >
What is HubSpot?
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together. The result? Less hassle, more control, and an inbound marketing strategy that actually is well supported.
HubSpot includes all the tools you need to do communicate, market and sell to people following the inbound methodology.
It allows you to do all marketing and sales activities within just one platform: from blogging to social media marketing to website management and email marketing, HubSpot keeps it all organized. From creating CTA and Landing pages to analysis and close loop performing, Hubspot offers more easy to use tools in one package than any software in the market today.
Control your content, channels and marketing performance while getting a 360 degree view of the people who matter most to your company from your dashboard.
Do you want to have an overview of HubSpot features. Watch the video What's HubSpot? (8'21")