"Today, prospects have made 60% of their purchase decision before even talking with a sales rep."
People do not want to be interrupted, they do not want to be sold to.
Take 5 minutes of time to look at these two videos:
Instead of trying to persuade them to change their lives, buy products or use services, brands must empower people and help them to improve something about their lives or their business.In order to attract and achieve new customers, brands have to market and sell to people differently. brands have to market and sell to people differently.
Inbound methodology matches how people want to buy:
It naturally attracts and pulls toward your offer the right prospective customers, establishing a relationship with them that is very favorable to the sale.
(and brings results to your business).
"What's Marketing that People love?"