HUBSPOT INBOUND MARKETING IN SWEDEN | “WHAT’S MARKETING THAT PEOPLE LOVE?” EXHIBIT
What we mean when we say: “Inbound Marketing is marketing people love?
People have transformed how they consume information, research products and services, make purchasing decisions and share their views and experiences.
The customer is more in control than ever — and tunes out traditional sales and marketing messages more than ever. Yet businesses still rely on the same sales and marketing playbook they have used for more than a decade.
The good news is that marketing has changed too. The idea that people embrace marketing messages is largely foreign to most people. However the idea that they would willingly engage or even seek out a brand that not only solves their problems, but also creates a narrative that they want to be a part of is not just natural, it's a part of our daily lives.
Welcome to the age of inbound marketing, the marketing that's useful.
Instead of trying to persuade us to change our lives, buy products, or use services, brands must empower people and help them to improve something about their lives or their business.
This is the new world of marketing: one where people have their needs met and their questions answered. Where marketer's goal is to provide us with information that we want, "when" we want it. Now that’s marketing we love.
The new temporary exhibit in Sweden held this summer at Docksta Havet Base Camp will share this very theme, through an easy path across value and benefits of inbound marketing methodology.
“What’s Marketing that People love?” Inbound Marketing Exhibit is hosted in the Höga Kusten / High Coast world heritage by Key Strategic AB, communication and inbound marketing agency in Sweden. The exhibit opens the second week of June at Docksta Havet Base Camp.
Here we’ll begin by sharing new frontiers where globally the marketing is going, not just where it has been by “exploring” information and resources. The aim is to engage people, profs and marketers, families and businesses. Particularly sailors & crews cruising the High Coast World Heritage in the Baltic Sea during the summer. You're welcome!
During the exhibit, inbound marketing experts will be available to answer your questions or provide consultation.
Why it's time to use Inbound Marketing? Take inspiration from this ebook!
