So, it's time to start your brand new inbound marketing campaign. How to start to build and check the effectiveness of all your efforts? Here we listed all your mandatory tasks!
Smart check list to run an effective inbound marketing campaign.
Inbound methodology highly focuses to drive more business to your website and it helps you with a effective framework to build and launch your next marketing campaign that starts with the customer's needs in mind, uses integrated tools to connect everything and works in any situation, utilizing the most efficient channels.
Don't miss any opportunity to start maximizing the return on investment for your marketing: with this easy one-page Campaign Check List, we’ve put together with our partner HubSpot, we share the knowledge on how to run an effective inbound marketing campaign and how to keep track of all the available channels you should be using.
Here are your tasks:
#1. Identify your campaign audience.
Who are we talking to here? Understand your buyer persona before launching into a campaign, so you can target them correctly.
#2. Set your goals + benchmarks.
Having SMART goals can help you be sure that you’ll have tangible results to share with the world (or your boss) at the end of your campaign.
#3. Create your offer(s) + landing pages.
Don’t forget to optimize your landing page for SEO, have a clear value proposition and call to action (usually a form for the user to complete.
#4. Plan + build your automation+ nurturing flows.
Your campaign doesn’t end when lead sconvert on your landing page. Plan and build your follow up campaigns to nurture leads down your funnel.
#5. Write a blog post.
Your campaign is awesome - don’t hide it from the world. Use your blog post as an opportunity to introduce readers to the valuable content they will find in your offer.
#6. Share it on social media.
Promote your blog post and offer through social media to drive traffic into the top of your funnel.
#7. Add in long tail keywords.
Make sure your campaign is SEO friendly - that way, interested prospects will find your campaign long after you stop actively promoting it.
#8. Consider paid searchand other channels.
Other channels can be a part of your inbound campaign, too - just be sure that you are measuring the effectiveness of these channels.
#9. Track Your URLs.
Where is your traffic coming from, and how are visitors finding you? Tracking URLs can help.
#10. Report on Your Results.
Hard work shouldn’t go unmeasured. You set goals at the very beginning; now it’s time to celebrate your success. Organize and show off your numbers at the end of the campaign.
You're approaching your new marketing campaign with inbound methodology since it has a direct, measurable impact on marketing ROI. And you get results since inbound marketing has a successful simple formula: MAKE YOU BE FOUND attracting qualified visitors on your website, CONVERT generating leads and then clients from this traffic, ANALYZE so that to know what is working and what is not.
Start to create a new framework for your effective inbound marketing campaigns that solves common marketing problems. Download here your complete Inbound Campaign Check List and share it with your colleagues: