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New laundry detergent design for a successful brand in Saudi Arabia

Posted by nowhereagency

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4/26/17, 10:16 AM

There are basic facets to an effective laundry detergent packaging design that have to emerge: performance & formula effectiveness, end results, distinctiveness, quality and convenience, and all of them need to reach the consumer.

 

The new Al-Rahden laundry detergent design empowers its distinctive positioning and integrates it with a brand new product/category communication.

 

The design has been launched on three sku:

 

  • 5kg "maxi" bag (here below)

  • 10kg "family pack" bag

  • 20kg "jumbo" bag

     

    A "regular" 3kg box has been developed, too.

 

 

Al-Rahden laundry detergent design - 5kg "Family pack" bag Al-Rahden laundry detergent design - 3kg box


Channel’s characteristics, visibility on the shelf, competitors, promo communication, even specific technical issues related to the packages has been considered and successfully managed.

al-rahden-laundry-detergent-shelf-comparison-packaging-design-nowhereagency.jpg

Above: Al-Rahden laundry detergent design displayed on a shelf simulation with some of its competitors on the Saudi Arabian market.

 

Al-Rahden laundry detergent design have been developed by nowhereagency.

As a detergents & household packaging design specialized agency, we're supporting brands and companies like Al-Rahden with comprehensive packaging design and brand communication strategies providing full tailored solutions of brand management. 

nowhereagency is detergents, fabric care, home care packaging design agency  [BROCHURE]

 

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Innovative Laundry Detergents - Examples of packaging design

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Detergents, Fabric Care, Home Care - Over 100 examples of packaging design

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Request a consultation or schedule a personalized Packaging Design Assessment contacting nowhereagency | De Rosa Team in Italy (+39 335 1309207) or nowhereagency | Key Strategic in Sweden (+46 (0)76 3136909) or connecting with nowhereagency on our website.

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Topics: CREATIVE QUALITY PACKAGING DESIGN