"People don't buy what you do, they buy WHY you do it".
"Always start with WHY" is Simon Sinek's quote. Have a look at "The Golden Circle" clip in this post.
Key marketing questions always start with "WHY"
In the video (5'56"), Simon Sinek discusses the principal behind many successful person and business. It's a powerful model for how leaders inspire action, starting with the "golden circle" and the simple question: "Why?".
It's an important meaning to put your key marketing questions and for your inbound marketing learning, too.
- WHY - This is the core belief of the business. It's why the business exists.
- HOW - This is how the business fulfills that core belief.
- WHAT - This is what the company does to fulfill that core belief.
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