HubSpot's CEO, Brian Halligan, talks about the new marketing for start-up and how the marketing industry is evolving.
Traditional methods of "outbound" marketing tend to be loud, impersonal and annoying. In this 13' video, Brian encourages the audience (start-uppers) to explore new methods of inbound marketing that stress relevance, value and meaning to the customer.
New marketing for start-up:
"go for Inbound marketing because it really works!"
Here we collected some other good resources to boost your start-up marketing:
Deepen with our blog posts:
- Inbound marketing is "marketing that people love". What this means for a startupper? >
- To build brands that people love, startupper have to market brands differently >
- Looking for ROI with your start-up? Inbound methodology is closing the loop between marketing & revenue >
Go for Inbound Marketing to market and sell differently.